Transform your website from a standard digital brochure into a powerful lead-generation machine. Attract the right visitors, generate better qualified leads and grow your business one conversion at a time.
Optimized content brings the right prospects to you, so you don't invest resources in leads who won't convert.
Designed around your personas, your site will address their challenges directly and make it easy for them to move to the next buyer's journey stage.
Armed with content designed for the buyer's journey, clarity on prospect behaviours and an easy-to-manage backend, both teams will be prepared to take action.
A successful Sales-Ready Website must begin with a thorough planning stage to keep future phases alignment with a truly inbound, persona-based approach. The deliverables from this phase ensure we keep our target persona’s goals and pain points top of mind and serve up relevant offers throughout the website for maximum conversion and lead generation.
Once all planning documents have been finalized, we will develop a sophisticated information architecture which creates the ideal user flow and digital buyer’s journey for each of the target personas. This allows us to create the optimal experience by considering all needed content and navigational elements for each visitor to ensure a customer focused website that actively helps them on their buyer’s journey and increases conversions.
Building off the collaboratively designed wireframes for the information architecture phases we will produce a series of high-fidelity mockups that incorporate full messaging and conversion points to fully illustrate how the live website will both look and work. The process starts with a collaborative design workshop and goes through three rounds of presentation to ensure everything is spot on and accounted for. Each mockup we create is designed with UX in mind to best drive conversions, resulting in a website that is truly ‘sales ready’.
With the copy and design prototypes fully established, we are ready to develop the remaining content — which is the core of any website. Neither the best strategy or the most incredible design can save a website with poorly written or confusing content. By having an approved visual and content style, indigo can now maintain a consistent tone and style throughout, which elevates UX and furthers your brand’s value proposition. After all the heart of inbound marketing… is content.