A successful Sales-Ready Website must begin with a thorough planning stage to keep future phases alignment with a truly inbound, persona-based approach. The deliverables from this phase ensure we keep our target persona’s goals and pain points top of mind and serve up relevant offers throughout the website for maximum conversion and lead generation.
Once all planning documents have been finalized, we will develop a sophisticated information architecture which creates the ideal user flow and digital buyer’s journey for each of the target personas. This allows us to create the optimal experience by considering all needed content and navigational elements for each visitor to ensure a customer focused website that actively helps them on their buyer’s journey and increases conversions.
Building off the collaboratively designed wireframes for the information architecture phases we will produce a series of high-fidelity mockups that incorporate full messaging and conversion points to fully illustrate how the live website will both look and work. The process starts with a collaborative design workshop and goes through three rounds of presentation to ensure everything is spot on and accounted for. Each mockup we create is designed with UX in mind to best drive conversions, resulting in a website that is truly ‘sales ready’.