Do engaged couples 'TRUST' you?
Did you know that 91% of recently engaged couples will check your online reviews before contacting your hospitality, wedding or events business?
The Internet has elevated engaged couples to a position of power when it comes to online reputation. Gone are the days of word-of-mouth referrals. Instead, couples turn to social media and review sites to decide which wedding suppliers to choose.
It is up to hospitality, wedding & events businesses to shape the information that couples see online and take the time to connect with couples within these networks.
In fact, many couples will not even consider you as their supplier if your business has less than a 4-star rating.
Conversely, according to Professor Michael Luca from Harvard Business School, a 1-star increase in ratings can equate to a 5-9% increase in revenue for a business.
Listings must be accurate, consistent, and abundant. This helps couples search and find your business over the competition and helps establish trust. Make sure vital information is correct such as name, address, and phone number.
Reviews should be positive, frequent and plentiful. Positive reviews help wedding businesses rank higher during search, and helps potential consumers make an informed purchase decision.
Hospitality, wedding & events businesses should respond and engage in social activity and interact with user-generated content that relates to their business. Engaging in online communities and conversations help establish trust and boost overall online presence.